23 Mar 2022 Lindsell Train: Drinking Less, Drinking Better ( Portfolio )

What does it really mean to say that consumers are “drinking less, but drinking better”? It is an important observation for us, given we have a number of our investments in premium alcoholic beverage brand owners (e.g. Diageo, Remy Cointreau and Brown-Forman). So in this piece I wanted to dig a bit deeper and put some numbers to the phrase by exploring global changes in alcohol consumption and consumer habits...